Do They Still Make Old Milwaukee Beer? A Look at the Brew’s Legacy
Yes, Old Milwaukee beer is still being produced. While its popularity may have waned compared to its heyday, it remains a budget-friendly option available in many parts of the United States, now brewed by Pabst Brewing Company.
The Enduring Appeal of “Old Mil”
Old Milwaukee, affectionately known as “Old Mil” by its loyal fanbase, occupies a unique space in the American beer landscape. For decades, it served as a quintessential example of a readily accessible, affordable, and undeniably American lager. While craft beer has surged in popularity and microbreweries have proliferated, Old Milwaukee has quietly persisted, maintaining its presence on store shelves and in the hearts (and refrigerators) of many beer drinkers. Its enduring appeal lies in a combination of affordability, nostalgia, and a straightforward, uncomplicated flavor profile.
A Brief History of Old Milwaukee
Tracing its roots back to the 1890s, Old Milwaukee began life as a product of the Jos. Schlitz Brewing Company. It swiftly gained traction, establishing itself as a major player in the booming American beer market. Its success was fueled by aggressive marketing campaigns, a focus on affordability, and a consistent brewing process that delivered a predictable and familiar taste. Following various mergers and acquisitions in the latter half of the 20th century, the brand eventually landed under the stewardship of Pabst Brewing Company, where it remains today. This journey through corporate ownership reflects the broader shifts in the American brewing industry.
Understanding the Brewing Process
Old Milwaukee, like most standard American lagers, employs a relatively straightforward brewing process. The key ingredients include:
- Water: As with any beer, water quality plays a crucial role.
- Barley: Malted barley provides the fermentable sugars.
- Hops: Hops contribute bitterness, aroma, and flavor.
- Yeast: Lager yeast ferments the wort, producing alcohol and carbon dioxide.
- Adjuncts: Often, corn or rice is added as an adjunct to lighten the body and flavor.
The process involves mashing the barley, boiling the wort with hops, fermenting with lager yeast at cool temperatures, and then aging the beer to develop its characteristic flavor. The specific recipe and brewing techniques may vary slightly between breweries and over time.
The Old Milwaukee Family: Variations and Styles
While the classic Old Milwaukee lager remains the most recognizable variant, the brand has offered several variations over the years, catering to diverse tastes and preferences. These include:
- Old Milwaukee Light: A lower-calorie version with a lighter body and slightly less alcohol.
- Old Milwaukee NA: A non-alcoholic option for those seeking the taste of beer without the alcohol content.
- Old Milwaukee Ice: A beer brewed with an ice-brewing process to create a smoother and more intense flavor.
These variations demonstrate the brand’s efforts to adapt to changing consumer preferences and expand its market reach.
Dispelling Common Misconceptions
One common misconception is that Old Milwaukee is no longer brewed using the original recipe. While minor adjustments may have been made over time, the core recipe remains largely unchanged, maintaining the familiar taste that consumers have come to expect. Another misconception is that it’s strictly a “cheap” beer with no redeeming qualities. While it’s certainly an affordable option, many appreciate its simple, refreshing character.
Availability and Where to Find It
Old Milwaukee enjoys relatively widespread availability across the United States, particularly in regions where it has historically maintained a strong presence. It’s typically found in grocery stores, convenience stores, and liquor stores that carry a range of domestic beer brands. Online retailers also offer options for purchasing Old Milwaukee, although availability may vary depending on location and regulations.
Frequently Asked Questions (FAQs)
What is the alcohol content of Old Milwaukee beer?
The alcohol content by volume (ABV) of standard Old Milwaukee lager is typically around 4.6%. This is consistent with most standard American lagers. The specific ABV may vary slightly, so it’s always a good idea to check the label.
Has the taste of Old Milwaukee changed over the years?
While the core recipe remains largely the same, subtle variations in brewing practices and ingredient sourcing may result in minor changes to the taste profile over time. However, most longtime drinkers would agree that the fundamental flavor remains consistent.
Who owns Old Milwaukee beer now?
Old Milwaukee is currently owned and brewed by Pabst Brewing Company. Pabst acquired the brand as part of a larger acquisition of various beer brands.
Is Old Milwaukee considered a craft beer?
No, Old Milwaukee is generally not considered a craft beer. It falls into the category of mass-produced or domestic lagers. Craft beers are typically produced by smaller, independent breweries with a focus on unique ingredients and brewing techniques.
What are the main ingredients in Old Milwaukee beer?
The main ingredients include water, malted barley, hops, yeast, and often corn or rice as an adjunct. These ingredients are typical of American-style lagers, contributing to its light body and clean taste.
Is Old Milwaukee gluten-free?
No, Old Milwaukee is not gluten-free. It contains barley, which is a gluten-containing grain. People with celiac disease or gluten sensitivities should avoid consuming it.
How should Old Milwaukee be stored?
Old Milwaukee should be stored in a cool, dark place to preserve its freshness and flavor. Refrigeration is ideal for long-term storage. Exposure to light and heat can negatively impact the taste.
What foods pair well with Old Milwaukee?
Old Milwaukee pairs well with a variety of foods, particularly those that are simple and casual. Burgers, hot dogs, pizza, and other classic American fare are excellent choices. Its light body and refreshing character make it a versatile accompaniment.
Is Old Milwaukee beer vegan?
The vegan status of Old Milwaukee can be uncertain as some breweries use fining agents during processing to remove impurities. To be 100% sure, it’s best to contact Pabst Brewing Company directly and inquire about their brewing processes.
Where can I buy Old Milwaukee merchandise?
Availability of Old Milwaukee merchandise varies. Official merchandise may occasionally be available through Pabst Brewing Company’s website or licensed retailers. However, vintage merchandise can often be found on online marketplaces like eBay.
What is the best way to serve Old Milwaukee beer?
Old Milwaukee is best served cold in a clean glass. A pilsner glass or a standard beer mug are both suitable choices. Avoid pouring too aggressively to minimize foam.
Why is Old Milwaukee often associated with being “cheap” beer?
Old Milwaukee has historically been positioned as an affordable option in the beer market. This affordability contributes to the perception of it being a “cheap” beer, although many appreciate its taste and value regardless of its price point.