Do They Still Make Whatchamacallit Candy Bars? A Nostalgic Dive
Yes, the Whatchamacallit candy bar is still being manufactured and sold by The Hershey Company, though its recipe and composition have evolved over the years. It remains a popular, albeit sometimes elusive, treat for those with a sweet tooth and a penchant for nostalgia.
A Bite of History: The Whatchamacallit’s Origins
The Whatchamacallit candy bar burst onto the scene in 1978, a creation of Hershey’s experimental kitchen. Its initial composition was quite different from the bar we know today. It originally featured a peanut-flavored crisp, coated in chocolate, and caramel-flavored chips. The name itself, “Whatchamacallit,” was a stroke of marketing genius, perfectly capturing the bar’s unique and somewhat indefinable nature.
Evolution of the Recipe
Over the decades, the Whatchamacallit has undergone several transformations. The most significant change occurred in 1987 when the caramel-flavored chips were replaced with a smoother caramel layer. The original peanut-flavored crisp base remained. Further tweaks happened later, with different ratios of chocolate and caramel being tested to appeal to changing consumer preferences. This evolution has led to the slightly different flavor profiles that some longtime fans may remember.
Why the Whatchamacallit Endures
Despite recipe changes and the ever-increasing competition in the candy market, the Whatchamacallit has managed to maintain a dedicated following. Several factors contribute to its staying power:
- Nostalgia: For many, the Whatchamacallit is a taste of their childhood, evoking fond memories of simpler times.
- Unique Texture: The combination of crunchy crisp, chewy caramel, and rich chocolate provides a textural experience unlike many other candy bars.
- Name Recognition: The quirky and memorable name “Whatchamacallit” has helped the bar stand out on store shelves for over 40 years.
- Hershey’s Brand Recognition: Being backed by a major confectionery company like Hershey’s ensures wide distribution and marketing support.
Where to Find a Whatchamacallit Today
While not always prominently displayed in every store, the Whatchamacallit is generally available at most major retailers, including:
- Grocery stores (e.g., Kroger, Safeway)
- Drug stores (e.g., Walgreens, CVS)
- Convenience stores (e.g., 7-Eleven, Circle K)
- Online retailers (e.g., Amazon, Walmart.com)
Availability can vary depending on location and store size. Checking online retailer websites is often a reliable way to confirm stock before heading to a physical store.
The Whatchamacallit vs. The Thingamajig
Hershey’s once released a similar bar called the Thingamajig. Though discontinued, the Thingamajig should not be confused with the Whatchamacallit. The Thingamajig bar had chocolate rice crisps, peanut butter, and a chocolate coating.
While both had intriguing names, they were distinctly different bars.
Nutritional Information
Here is a sample nutritional profile of a standard Whatchamacallit candy bar (approximate values, may vary slightly):
| Nutrient | Amount per Bar (approx.) |
|---|---|
| Calories | 250 |
| Total Fat | 13g |
| Saturated Fat | 8g |
| Cholesterol | 5mg |
| Sodium | 120mg |
| Total Carbohydrate | 31g |
| Sugar | 22g |
| Protein | 3g |
Frequently Asked Questions (FAQs) About the Whatchamacallit
Is the Whatchamacallit recipe the same as it was in the 1970s?
No, the recipe has evolved since the 1970s. The most notable change was the replacement of the caramel-flavored chips with a smooth caramel layer in 1987. While the core components remain similar, subtle adjustments to the ratios and ingredients may contribute to perceived differences in flavor compared to the original.
Why is it sometimes hard to find Whatchamacallit bars in stores?
While Hershey’s still manufactures the Whatchamacallit, its distribution may not be as widespread as more popular bars like Reese’s or Kit Kat. Shelf space is limited, and retailers prioritize products with higher turnover rates. This can lead to inconsistent availability in some locations.
Are there any limited edition or special flavors of Whatchamacallit available?
Historically, Hershey’s has experimented with limited-edition variations of the Whatchamacallit. The Whozeewhatzit was one such variation. Keep an eye out around major holidays or promotional periods for potential releases.
Is the Whatchamacallit gluten-free?
No, the Whatchamacallit is not gluten-free. It contains ingredients derived from wheat.
Does the Whatchamacallit contain peanuts or tree nuts?
The original Whatchamacallit included peanut flavor and may have traces of nuts. Always check the packaging for the most up-to-date allergen information as ingredients and manufacturing processes can change.
What is the shelf life of a Whatchamacallit candy bar?
The shelf life of a Whatchamacallit is generally around six to nine months from the date of manufacture. Check the “best by” date printed on the wrapper for specific information.
Can I freeze Whatchamacallit candy bars?
Yes, you can freeze Whatchamacallit bars, but it may affect the texture. The caramel can become harder, and the chocolate may develop a slightly powdery texture. For best results, wrap the bar tightly in plastic wrap or place it in a freezer-safe bag.
Is the Whatchamacallit considered a healthy snack?
Like most candy bars, the Whatchamacallit is not considered a healthy snack. It is high in sugar, fat, and calories, and should be consumed in moderation as part of a balanced diet.
How has the packaging of the Whatchamacallit changed over the years?
The packaging has undergone several design updates since its initial release. While the core colors and logo have generally remained consistent, there have been variations in fonts, graphics, and overall layout to reflect contemporary marketing trends.
Where does the name “Whatchamacallit” come from?
The name “Whatchamacallit” was chosen to reflect the bar’s unique and somewhat undefinable nature. It was intended to be memorable and intriguing, prompting consumers to try it out of curiosity.
Is Hershey’s planning on discontinuing the Whatchamacallit anytime soon?
As of the current date, Hershey’s has not announced any plans to discontinue the Whatchamacallit. While product lines are constantly evaluated, the Whatchamacallit continues to have a dedicated following, suggesting it will remain on shelves for the foreseeable future.
What’s the biggest Whatchamacallit bar made?
Hershey’s generally sells the standard-sized bars. Occasionally, king-sized bars are released, but very rarely larger than that.