Is Hires Root Beer Still Made? A Deep Dive into a Classic Beverage
Yes, Hires Root Beer is still made, although its availability and flavor profile have evolved over the years. While no longer owned by its original founders, the brand lives on under the ownership of Keurig Dr Pepper, offering a slightly different take on the classic recipe.
A Brief History of Hires Root Beer
Hires Root Beer boasts a rich history dating back to 1876. Charles Elmer Hires, a Philadelphia pharmacist, is credited with popularizing the beverage. He initially encountered a root tea while on his honeymoon and refined the recipe, creating a product he initially wanted to call “Root Tea.” However, he wisely changed it to “Root Beer” to appeal to Pennsylvania coal miners, believing beer held more masculine connotations. Hires strategically marketed his product at the 1876 Centennial Exposition in Philadelphia, and soon, Hires Root Beer became a national phenomenon. It was initially sold as a powder to be mixed with water and later as a ready-to-drink bottled beverage.
The Evolution of the Recipe
The original Hires Root Beer recipe was far more complex than the current version. It purportedly contained over 25 different roots, herbs, and barks, including sarsaparilla, birch bark, spikenard, vanilla beans, and licorice root. As the company grew and ingredients became scarcer or more expensive, the recipe was simplified. Today, while the exact formulation is proprietary, it’s generally understood that modern Hires uses artificial flavors and high fructose corn syrup to achieve its characteristic taste, differing significantly from the original blend.
Ownership Changes Over the Years
Like many iconic American brands, Hires Root Beer has changed hands several times. In the mid-20th century, it was acquired by Consolidated Foods Corporation (now Sara Lee Corporation). Later, it became part of the Dr Pepper/Seven Up Companies, which eventually merged with Keurig to form Keurig Dr Pepper, the current owner. These ownership changes have inevitably influenced the product, from its marketing strategies to its ingredients.
Comparing Hires to Other Root Beers
Hires Root Beer occupies a unique space in the root beer landscape. Compared to craft root beers that often emphasize natural ingredients and complex flavor profiles, Hires leans towards a sweeter, more commercially palatable taste. It’s also distinct from some of the more intensely flavored root beers like Barq’s (which contains caffeine) or IBC.
| Root Beer Brand | Caffeine Content | Flavor Profile | Primary Sweetener |
|---|---|---|---|
| Hires | Caffeine-Free | Sweet, Vanilla-Forward | High Fructose Corn Syrup |
| Barq’s | Caffeinated | Bold, Spicy | High Fructose Corn Syrup |
| IBC | Caffeine-Free | Balanced, Traditional | High Fructose Corn Syrup |
| A&W | Caffeine-Free | Creamy, Smooth | High Fructose Corn Syrup |
Where to Find Hires Root Beer Today
Hires Root Beer is primarily available in the United States, although its distribution can vary regionally. It’s commonly found in grocery stores, convenience stores, and restaurants that carry Keurig Dr Pepper products. It’s also possible to purchase it online through retailers like Amazon and specialty soda shops. Availability might be limited in some areas, reflecting the evolving tastes of consumers and the increasing popularity of craft soda options.
The Enduring Appeal of a Classic
Despite the recipe changes and ownership transitions, Hires Root Beer retains a loyal following. Its nostalgia factor is undeniable, evoking memories of simpler times and classic Americana. The familiar taste, even if different from the original, remains a comforting and recognizable flavor for many. Its enduring appeal demonstrates the power of branding and the enduring love for a well-established, if slightly altered, product.
Frequently Asked Questions (FAQs)
What were the original ingredients of Hires Root Beer?
The original recipe, said to contain over 25 ingredients, was a closely guarded secret. However, historical accounts suggest key components included sarsaparilla, birch bark, spikenard, vanilla beans, licorice root, and wild cherry bark. These natural ingredients provided the complex and earthy flavor that characterized the original Hires Root Beer.
Is Hires Root Beer gluten-free?
Yes, according to Keurig Dr Pepper, Hires Root Beer is considered gluten-free. However, individuals with severe gluten sensitivities should always review the product label for the most up-to-date information and potential cross-contamination warnings.
Does Hires Root Beer contain caffeine?
No, Hires Root Beer is caffeine-free. This makes it a popular choice for those seeking a refreshing beverage without the stimulating effects of caffeine.
Is there a diet or sugar-free version of Hires Root Beer?
While Hires Root Beer is primarily available in its original, sugar-sweetened form, there may be regional availability of diet or sugar-free versions. Check the product shelves at your local grocery store to determine availability in your area. These versions usually use artificial sweeteners like aspartame or sucralose.
Why does Hires Root Beer taste different now than it used to?
The taste has changed over time due to several factors, including recipe modifications, changes in ingredients (shifting from natural ingredients to more cost-effective artificial flavorings and high fructose corn syrup), and evolving production methods. As the brand changed hands, the focus shifted to mass production and affordability, leading to alterations in the original formulation.
Is Hires Root Beer still made using sassafras?
Sassafras, which contains safrole, a substance banned by the FDA due to potential carcinogenic effects, is no longer used in commercial root beer production, including Hires. Modern root beers utilize artificial sassafras flavoring to mimic the taste.
Can I buy Hires Root Beer in glass bottles?
The availability of Hires Root Beer in glass bottles varies by region and retailer. Some specialty soda shops and online retailers may offer it in glass bottles, capitalizing on the nostalgia factor. However, the standard packaging is typically plastic bottles or aluminum cans.
Is Hires Root Beer considered a “craft” soda?
Generally, Hires Root Beer is not considered a “craft” soda. Craft sodas typically emphasize small-batch production, natural ingredients, and unique flavor profiles. Hires, with its mass-produced nature and reliance on artificial flavors, falls outside this category.
Where can I find the most up-to-date information about Hires Root Beer?
The best source of information is the official Keurig Dr Pepper website. Look for the Hires product page for ingredient lists, nutritional information, and availability details.
What are some good food pairings for Hires Root Beer?
Hires Root Beer pairs well with a variety of foods, including burgers, hot dogs, pizza, and barbecue. Its sweetness complements savory dishes, and its refreshing fizz can cut through richness. It’s also a classic accompaniment to ice cream floats.
What is a root beer float?
A root beer float, also known as a black cow, is a simple but delicious dessert made by combining root beer, typically Hires, with vanilla ice cream. The ice cream creates a creamy, frothy mixture that enhances the flavors of both the ice cream and the root beer.
What happened to Hires Root Beer concentrate?
Hires Root Beer concentrate, which was once readily available for home soda making, is no longer widely produced or sold. With the proliferation of ready-to-drink options, the demand for concentrate diminished, leading to its discontinuation. Some smaller manufacturers, however, might offer root beer concentrate alternatives.