What are they changing about Reese’s Peanut Butter Cups?
Reese’s Peanut Butter Cups are a beloved treat for many Americans, with over 400 million cups sold each year. The classic combination of creamy peanut butter and smooth chocolate has been a staple in many households for decades. However, in recent years, Hershey’s, the manufacturer of Reese’s, has made some changes to the iconic candy. In this article, we’ll explore what’s changing about Reese’s Peanut Butter Cups and why.
New Ingredients and Formulations
One of the most significant changes to Reese’s Peanut Butter Cups is the introduction of new ingredients and formulations. In 2020, Hershey’s announced that it would be removing artificial preservatives and flavors from its Reese’s Peanut Butter Cups. This move was part of the company’s effort to clean up its ingredient list and appeal to consumers who are increasingly looking for more natural and healthier options.
Key Changes:
- Removing artificial preservatives: Hershey’s replaced artificial preservatives like potassium sorbate and sodium benzoate with natural alternatives like vitamin E and rosemary extract.
- New peanut butter blend: The company introduced a new peanut butter blend that is free from artificial flavors and contains only peanuts, sugar, and salt.
- No artificial colors: Reese’s Peanut Butter Cups no longer contain artificial colors like Red 40 and Yellow 5.
Changes in Texture and Size
Another significant change to Reese’s Peanut Butter Cups is the introduction of new textures and sizes. In recent years, Hershey’s has released several limited-edition variations, including Reese’s Peanut Butter Cup Minis, Reese’s Peanut Butter Cup Big Cups, and Reese’s Peanut Butter Cup Sticks.
New Textures and Sizes:
- Reese’s Peanut Butter Cup Minis: Bite-sized cups perfect for snacking on the go.
- Reese’s Peanut Butter Cup Big Cups: Larger cups with a more generous helping of peanut butter and chocolate.
- Reese’s Peanut Butter Cup Sticks: A new format that combines peanut butter and chocolate in a convenient stick shape.
Changes in Packaging
Hershey’s has also made changes to the packaging of Reese’s Peanut Butter Cups. In 2020, the company introduced new eco-friendly packaging for its Reese’s Peanut Butter Cups. The new packaging is made from 100% recyclable materials and is designed to reduce waste.
Eco-Friendly Packaging:
- Recyclable materials: The new packaging is made from materials that can be recycled, reducing waste and promoting sustainability.
- Reduced packaging: The new packaging is designed to minimize waste and reduce the amount of packaging material used.
Why the Changes?
So, why is Hershey’s making these changes to Reese’s Peanut Butter Cups? The company is responding to consumer demands for more natural and healthier options. Many consumers are increasingly looking for foods that are free from artificial preservatives, flavors, and colors. By removing these ingredients and introducing new textures and sizes, Hershey’s is appealing to a wider range of consumers.
Conclusion
In conclusion, Hershey’s is making significant changes to Reese’s Peanut Butter Cups to appeal to a wider range of consumers. The company is removing artificial preservatives and flavors, introducing new textures and sizes, and using eco-friendly packaging. While some fans of the classic Reese’s Peanut Butter Cup may be disappointed by these changes, the company is positioning itself for success in a changing consumer landscape. Whether you’re a fan of the classic cup or one of the new variations, there’s never been a better time to enjoy a Reese’s Peanut Butter Cup.