Where to Buy Tab Cola?
The availability of Tab Cola has become increasingly limited, but it can still be found through online retailers and, occasionally, in specific specialty stores that carry discontinued or hard-to-find sodas.
The Cult Following of Tab Cola
Tab Cola, introduced in 1963, was Coca-Cola’s first diet soda. It quickly gained a loyal following, particularly among those seeking a calorie-free alternative to traditional sugary drinks. While Coca-Cola officially discontinued Tab in 2020 to focus on other brands like Coke Zero Sugar, its devoted fans haven’t given up the search. The nostalgic appeal and distinctive flavor profile of Tab continue to drive demand, making its acquisition a pursuit for dedicated collectors and former enthusiasts alike.
Why Tab Cola is Hard to Find
Several factors contribute to Tab Cola’s scarcity:
- Discontinuation by Coca-Cola: The primary reason for its limited availability is that it’s no longer in mainstream production. Coca-Cola shifted its focus to newer, more popular diet soda options.
- Limited Remaining Stock: The stock of Tab Cola available is primarily from warehouses or distributors who haven’t yet sold out of their existing inventory.
- Increased Demand, Decreased Supply: The discontinuation announcement sparked a surge in demand as people sought to stock up, further depleting the remaining supply. This imbalance makes the hunt for Tab more challenging.
- Storage Conditions: Some older cans might not have been stored properly which can impact the flavor and can integrity.
Where to Look for Tab Cola
Although Tab Cola is no longer widely available, here’s where you might still find it:
- Online Retailers: Websites like Amazon, eBay, and specialty online soda shops are your best bet. Search terms like “Tab Cola,” “vintage soda,” or “discontinued Coca-Cola products” can yield results. Be prepared for higher prices.
- Specialty Soda Shops: Stores specializing in vintage or hard-to-find sodas often carry Tab Cola. These shops may be located locally or online.
- Auction Sites: Keep an eye on auction sites like eBay for individuals selling their remaining Tab Cola stock.
- International Markets: In some cases, Tab Cola might still be available in certain international markets. However, shipping regulations and costs can be significant.
- Collector’s Communities: Online forums and groups dedicated to vintage soda collectors might have leads or individuals willing to trade or sell Tab.
Factors to Consider When Buying
Before purchasing Tab Cola, consider the following:
- Price: Expect to pay significantly more than you would for a current soda product. The rarity and high demand drive up the cost.
- Expiration Date: While soda doesn’t “expire” in the traditional sense, its flavor can deteriorate over time. Check for any visible signs of damage to the can or bottle.
- Shipping Costs: If buying online, factor in potentially high shipping costs, especially if purchasing multiple cans or cases.
- Seller Reputation: When buying from online marketplaces, check the seller’s ratings and reviews to ensure they are reputable. Look for sellers who specialize in vintage or discontinued items.
- Storage Conditions: Ask the seller about how the Tab Cola has been stored, as temperature and humidity can impact its quality.
- Quantity: Determine how much you really need. Buying a single can might satisfy curiosity, but a case could be a significant investment.
Tips for a Successful Search
- Be Persistent: Finding Tab Cola requires patience and persistence. Check online retailers and specialty stores regularly.
- Set Up Alerts: Some online retailers allow you to set up alerts for when specific products become available.
- Join Online Communities: Connect with other Tab Cola enthusiasts in online forums and groups to share leads and information.
- Be Prepared to Pay a Premium: Understand that you will likely need to pay a significantly higher price than you would for regular soda.
Frequently Asked Questions (FAQs)
Is Tab Cola still being produced?
No, Coca-Cola officially discontinued Tab Cola in late 2020. Existing stock is all that remains.
Why did Coca-Cola discontinue Tab?
Coca-Cola discontinued Tab to streamline their product portfolio and focus on newer diet soda options, such as Coke Zero Sugar, which had gained greater popularity.
How much does Tab Cola typically cost now?
Prices vary significantly depending on the seller and the quantity being purchased, but expect to pay anywhere from $5 to $20 or more per can. Cases can cost upwards of several hundred dollars.
How long will Tab Cola be safe to drink?
While Tab Cola won’t become unsafe to drink after its printed date, the flavor may deteriorate over time. Properly stored cans will likely retain their flavor longer.
Where are the best online retailers to find Tab Cola?
Amazon and eBay are the most common online retailers, but also check specialty online soda shops for better deals or rare finds.
Are there any alternatives to Tab Cola that taste similar?
Many suggest that Coke Zero Sugar is the closest modern alternative, although it has a different flavor profile. Some smaller soda companies might offer diet colas with similar profiles.
Can I recycle old Tab Cola cans?
Yes, Tab Cola cans are typically made of aluminum and can be recycled in most municipal recycling programs.
Is Tab Cola sugar-free?
Yes, Tab Cola was originally formulated as a sugar-free diet soda. It used saccharin as a sweetener.
What was the original sweetener used in Tab Cola?
The original sweetener was saccharin, which gave Tab its distinctive taste. Later formulations may have included other artificial sweeteners.
How can I tell if a can of Tab Cola is still in good condition?
Check for any dents, rust, or bulging. If the can looks damaged, it’s best not to drink it. Also, consider the seller’s reputation and storage conditions.
Are there any legal restrictions on selling or buying Tab Cola?
As long as the Tab Cola is not expired and the seller is operating legally, there are no legal restrictions on buying or selling it. However, be mindful of import/export regulations if purchasing from international sellers.
What is the best way to store Tab Cola to preserve its flavor?
Store Tab Cola in a cool, dark, and dry place. Avoid exposure to direct sunlight or extreme temperatures to help preserve its flavor and carbonation.