Who Makes Rolling Rock Beer? Exploring Ownership and Legacy
Rolling Rock beer is currently brewed by Anheuser-Busch InBev, a multinational brewing company, after its acquisition of the brand in 2006 from Latrobe Brewing Company. This marked a significant shift in the brand’s history, moving production away from its iconic original brewery in Latrobe, Pennsylvania.
The Rich History of Rolling Rock
Rolling Rock, synonymous with its signature green bottle and understated label, boasts a history deeply intertwined with Latrobe, Pennsylvania. The brewery, founded in 1939 by the Tito family, quickly established itself as a regional favorite. Its distinct flavor profile and memorable branding contributed to its cult following. Before being sold to Anheuser-Busch InBev, Latrobe Brewing Company also owned other brands, though Rolling Rock remained their flagship product.
Latrobe Brewing Company: The Original Brewers
- Founding: Established in 1939 by the Tito family.
- Location: Latrobe, Pennsylvania – inextricably linked with the brand’s identity.
- Legacy: Built a loyal following based on quality and regional pride.
The Anheuser-Busch InBev Acquisition: A Turning Point
The acquisition of Rolling Rock by Anheuser-Busch InBev (ABI) in 2006 was a watershed moment. The move aimed to capitalize on Rolling Rock’s brand recognition and expand its market reach. However, the decision to shift production away from Latrobe sparked controversy among loyal consumers who valued the beer’s connection to its original home.
Production Location: Then and Now
- Pre-2006: Exclusively brewed at the Latrobe Brewing Company in Latrobe, Pennsylvania.
- Post-2006: Production initially shifted to other ABI facilities, including Newark, New Jersey. Now, it is largely produced in various Anheuser-Busch breweries throughout the US.
This change in location resulted in some perceived differences in taste, which added to the controversy surrounding the acquisition.
The Recipe: Has It Changed?
Anheuser-Busch InBev maintains that the original recipe for Rolling Rock remains unchanged. However, some consumers have reported subtle variations in taste since the shift in production. These perceived differences are often attributed to variations in water sources and brewing processes at different facilities.
The Legacy and Future of Rolling Rock
Despite the changes in ownership and production, Rolling Rock continues to be a widely recognized and consumed beer brand. Its enduring appeal lies in its history, iconic branding, and relatively affordable price point. ABI’s continued investment in the brand suggests its commitment to Rolling Rock’s future, even as it navigates the ever-evolving landscape of the beer industry.
| Feature | Pre-Acquisition (Latrobe Brewing) | Post-Acquisition (Anheuser-Busch InBev) |
|---|---|---|
| Ownership | Tito Family | Anheuser-Busch InBev |
| Brewing Location | Latrobe, PA | Multiple ABI facilities across the US |
| Perceived Taste | Considered consistent by many | Reports of variation by some consumers |
| Market Reach | Regional, growing nationally | National and international |
Frequently Asked Questions (FAQs)
What exactly is Anheuser-Busch InBev?
Anheuser-Busch InBev, often abbreviated as ABI, is a multinational brewing company with headquarters in Leuven, Belgium. It is the world’s largest brewer, owning hundreds of beer brands globally, including Budweiser, Corona, Stella Artois, and many others.
Why did Latrobe Brewing Company sell Rolling Rock?
Latrobe Brewing Company faced financial difficulties and competitive pressures in the beer industry. Selling to Anheuser-Busch InBev provided the necessary capital infusion to ensure the survival of the Rolling Rock brand, even though it meant a change in ownership.
Where is Rolling Rock currently brewed?
Rolling Rock is currently brewed in various Anheuser-Busch InBev facilities across the United States. While the exact locations may vary depending on production demands, ABI aims to maintain consistency in the brewing process across these facilities.
Has the alcohol content of Rolling Rock changed over time?
The alcohol content of Rolling Rock has remained relatively consistent throughout its history. It typically hovers around 4.4% alcohol by volume (ABV), a standard for many American lagers.
Is Rolling Rock considered a “craft beer”?
No, Rolling Rock is not typically considered a “craft beer” according to the Brewers Association’s definition. While it has a distinctive history, it is produced by a large, multinational brewing company, which disqualifies it from being classified as craft.
What is the significance of the “33” on the Rolling Rock bottle?
The number “33” on the Rolling Rock bottle is shrouded in mystery. Several theories exist, including that it represents the number of words in the original pledge that preceded Rolling Rock’s recipe, or the number of steps in the brewing process. No one has ever definitively confirmed the reason, adding to the brand’s mystique.
Did the water source change when ABI took over?
One of the concerns following the acquisition was the change in the water source used for brewing. While ABI claims to use water that meets the original profile, some consumers believe the differences in water composition contribute to perceived taste variations.
How does ABI ensure the quality of Rolling Rock brewed in different locations?
ABI employs strict quality control measures across all its brewing facilities. This includes standardized brewing processes, ingredient sourcing, and regular taste testing to ensure consistency in the final product, despite being produced in multiple locations.
Is Rolling Rock still popular in Latrobe, Pennsylvania?
Rolling Rock maintains a strong presence in Latrobe, Pennsylvania, despite the production moving elsewhere. The brand is deeply ingrained in the local culture, and it continues to be a popular choice among residents.
What are some similar beers to Rolling Rock?
Similar beers to Rolling Rock often include American adjunct lagers such as Budweiser, Coors Banquet, and Pabst Blue Ribbon. These beers share a similar light-bodied profile and approachable flavor.
Does ABI plan to ever move Rolling Rock production back to Latrobe?
While there are occasional discussions about potentially returning some production to Latrobe, there are no current plans to move the entire brewing operation back to the original location. The economics of large-scale brewing often favor larger, more centralized facilities.
Is there a Rolling Rock fan club or official community?
While there isn’t a single official Rolling Rock fan club, numerous online forums and social media groups exist where fans share their appreciation for the brand and discuss its history and unique characteristics. These communities serve as platforms for Rolling Rock enthusiasts to connect and share their passion.